Cartoon Network Collectober

Like many of our seasonal events, “Collectober” was designed to be an interactive experience that could live within the CN Arcade app but only be reachable through a home feed card and not a baked in feature. Taking place during the month of October, “Collectober” was an opportunity for users to collect rare branded figures and obtain a unique currency. I designed a coin, affectionally called a “Pumpkoin” that users would receive every time they collected a costumed figure. These coins could be used to buy additional figures within the page and a calendar at the bottom helped keep track of their progress throughout the stunt.
Platforms: iOS, Android

DESIGN
Myself

CREATIVE DIRECTION
Rob Craig
Mario Piedra

Wireframe Concepts

Below is an early round of concepts where I designed different ways in which each content block could function. These were all presented to stakeholders to get initial feedback before moving on to finessing a final concept.

Final Designs

Due to the nature of this stunt being specialized to a holiday and season, we were able to break outside of our color scheme to allow for unique colors that felt very “halloween”. I worked very closely with the developer on this project and we had so much fun figuring out ways to add delighters and really make this compelling, ultimately deciding to animate the spiders crawling across the screen or falling down from their web. Overall, I’m very happy with the final design and stakeholders were as well.

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